8 Surprising Statistics You Should Know About Packaging

 Have you ever come across an unforgettable product that sticks to you because of the packaging it came in? What was the difference in the packaging that made it noticeable and catchy?

For many businesses, packaging is a cost but also an opportunity. Whether you like it or not, your customer's first interaction with your physical product is your packaging. It talks about your quality, your brand, and your story.

After all, 60-80% of consumers (Forbes) do not return to the same job even if they are satisfied with the product. With no experience, no "wow" factor, few things will set you apart from your competitors, no matter how good your product is. To keep your brand in mind, their journey to your product, starting with the packaging, must be unforgettable.

For some of you this is a worldwide known fact. For others, you may be skeptical about the effectiveness of great packaging. No matter which camp you belong to, here are some interesting (and important) statistics on what customers think of packaging.

1. 72% of American consumers say their purchasing decisions are influenced by packaging design. 

Perfect packaging can be the main difference between your product and that of your competitors. To give you a common example, when you visit the local 7/11, there are a ton of drinks lined up in the fridge, all competing with each other. How often do you choose a drink because it can bottle or go in?

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2.61% say they are much more likely to buy a luxury item that comes with premium packaging. 

If you sell jewelry, makeup, perfumes and other luxury items, the name of the game is quality and branding. Your customers will be spending more money than ever to buy your product, so everything about it should justify the purchase. Premium, beautiful packaging is an easy and effective way to tell your customers that they have made the right purchase and to get them to repurchase in the future.

3. 35% of consumers reported watching videos right out of the box. 

Today, there are thousands of new unboxing videos from YouTube reviewers that showcase great new products they've just discovered. When a new Apple product is released, the internet is lined with "Unpacking Apple" videos. It could be your next brand.

4. 55% of those who watched the unboxed videos persuaded to buy the video.

Unboxing is an indirect way for customers to experience the feeling of buying, opening and using the product. Poor packaging won't go unnoticed, but on the other hand, great packaging enhances the unboxing experience.

5. 40% of consumers will share an image of your packaging on social media, if it's unique or branded. 

If you go to your Facebook or Instagram feed right now, you will see friends or family sharing photos of a new product they recently found or purchased with the box it came in. This is the "wow" factor in place, similar to people sharing pictures of a beautiful sunrise or a great view.

6. If your product comes in a gift or branded packaging, 50% of shoppers will recommend your product. 

Large packaging is a great marketing tool for your brand. People who enjoy buying will naturally recommend it to friends and family, and word of mouth is a great way to find your brand name in the marketplace.

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7. 67% of American consumers say that Paper and Cardboard-based packaging makes a product more attractive than other Packaging materials. 

Paper instead of plastic is no longer just an environmentally friendly decision, but a stylistic design choice preferred by consumers. Every time you visit your local mall, many great alcohol, perfume or makeup brands are covered in creative paper and cardboard-based packaging.

8. 49% of consumers are willing to pay a little more for themselves. 

Of course, we cannot ignore the environmentally friendly advantages of paper and cardboard-based packaging because more and more people are turning to environmental awareness at the end of the day. It's always a good idea to associate your brand with ecologically conscious ideals!

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