8 Surprising Statistics You Should Know About Packaging
Have you ever come across an unforgettable product that sticks to you because of the packaging it came in? What was the difference in the packaging that made it noticeable and catchy? For many businesses, packaging is a cost but also an opportunity. Whether you like it or not, your customer's first interaction with your physical product is your packaging. It talks about your quality, your brand, and your story. After all, 60-80% of consumers (Forbes) do not return to the same job even if they are satisfied with the product. With no experience, no "wow" factor, few things will set you apart from your competitors, no matter how good your product is. To keep your brand in mind, their journey to your product, starting with the packaging, must be unforgettable. For some of you this is a worldwide known fact. For others, you may be skeptical about the effectiveness of great packaging. No matter which camp you belong to, here are some interesting (and important) statistics on w...